 |
A pre-press peak at our brochure for private hamlets in a Norwegian alpine resort. When less is more, we go for it. |
| Se flere bilder |
As private individuals, it may be our prerogative not to care. As business people, it definitely is not. Unless we make good and sure that our products and services make a difference to peoples’ lives, we are quite simply underperforming. Being at the top of our class is fine whilst we are still in school, but in the real world there are thousands of classes, and each and every one of them has someone at the top ready to compete with us.To The Point Communication is by no means the only advertising agency that cares about making a difference, and nearly every day you will see evidence of great caring in outstanding advertising. However, in the examples of our work displayed through the rest of our site, we hope you will be convinced that we are one of those agencies. We care about our positioning strategies, our creative work and, most importantly, we care about our clients’ quest for success. Uniqness is often achieved by paying attention to details In order to recognise details, one must understand and respect the big picture. This is what we do; respect businesses, ideas and problems that do not interest us personally, until we start looking in to them, that is. Then we are hooked, and immediately start thinking in terms of uniqness, as opposed to meaningless. In terms of hard-hitting messages, instead of fluff that will tickle nobody’s fancy. At To The Point Communication our copywriter is British born. His background, and constant travels to Britain, gives us a competitive edge in advertising towards English-speaking target groups wherever. Nordic advertising made easy Our own back yard is, without a question, Norway and the rest of the Nordic countries. It is here we work and here we play. Here we can help you pay attention to the details that mock even the thought of ”one European market”. Just to illustrate; did you know that the Swedes spend just as much on pots and pans as the Norwegians, even though the Swedish population is approx. double? Is this because Swedes are more tight, that Norwegians are more quality aware or can it have anything to do with distribution and habits? If you are not in the pots and pans business, this probably doesen't matter. Or does it? To help us answer this and a thousand other questions on our clients' behalf, we have joined up with the British-, Irish- and Spanish-Norwegian Chambers of Commerce. The number of differences between the people and the codes we thus experience, intrigues us and keeps us on our toes. Making a difference pays Among other clients we are currently doing a lot of delicate and sensitive work on female bladder weakness for Tena Lady locally in the four Nordic countries. We are also enjoying the confidence of the BNCC (British-Norwegian Chamber of Commerce), and the pharmaceutical company AstraZeneca. Maybe our best-known work lately is the benchmark campaign for Estatia Resort Norefjell and the ”aerobics approach” for Tena. In the Norwegian section of this site you will find many samples of our work in Norwegian and references to many other well-known clients. It is safe to say that To The Point Comunication handles extremely diverse products and companies with equal ease. If you would like us to give you a hand with your copywriting or advertising, please drop us a line or give us a call at +47 22 01 47 60 and tell us a little about yourself, and what you hope to achieve. If you represent a Norwegian company marketing yourselves in English, we will be happy to forward a copy of an article in Aftenposten to you. The article refers to research proving that bad English is causing Norwegian companies to lose contracts, suffer unnecessary delays and provide poor quality control.
|
